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Beauty Industry, Beauty Launches

‘Retouchers Accord’ To Launch in August

The oath of ethics and conduct hopes to ensure that digitally altered photos encourage authenticity and healthy body image.

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By: Marie Redding

Senior Editor, Rodman Media

Unreasonable Women, an early stage company focused on product, service, and workplace policy design for women, is drafting The Retouchers Accord – set to go live on its website in August. 

The Retouchers Accord will be an oath of ethics and conduct to follow when digitally alterating photos of people, especially women, to encourage authenticity and healthy body image.

The effort aims to build a consensus-based set of guidelines by recruiting the help of a group of thought leaders and practitioners from retouching, graphic design, editorial, fashion, beauty, wellness, and technology industries.

The first draft will be posted online and will be open for comments through early September.

Sarah Krasley, founder, Unreasonable Women, said, “Our first venture, X Swimwear, is about redesigning the terrible experience women have trying on bathing suits. We didn’t just look at the product, we approached the problem like Toyota would, we looked at the entire system and found many opportunities to remove waste and to empower women.”

Krasley continues, “Heavily retouched images do much to promote unattainable ideals and further epidemic levels of body dysmorphia in women and girls, it seemed like an obvious place for us to engage.”

Leah Hunter, Unreasonable Women’s chief of ethnography, adds, “The plan is not to ban retouching. The best thing we can do is start a conversation with the various people in the system and map the ranges of what’s acceptable and what is not and then get input from the general public.”

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